Topman Tv
Video / Social
PROBLEM
Social content for TOPMAN was not getting anywhere near enough hits
– people didn’t seem to care.
SOLUTION
Create a new YouTube music project and content series, #Openshoot to connect Topman
and specially selected artists with their fans and creative communities across the UK.
EXECUTION
#Openshoot placed Topman at the heart of our audience's conversations,
shifting the brand from a commentator on music culture to a creator.
RESULTS
Viewer retention up by 27%
4% of viewers clicked through to the .com site to view product
Over 1 million content views (68% organic)
AWARDS
DADi 2015 (nomination)
–
Our THREE content strands (HERO, HUB, & HYGIENE)...
HERO CONTENT: ‘#OPENSHOOT‘
–
HUB CONTENT: ‘V’
HYGIENE CONTENT: ‘UNSTICHED’
–
MEDIA:
CREDITS:
Strategy – Jake McGowan
Creative Director – Callum McGeoch
Creatives – Torri Stewart, Josh Denton
©2020 Josh Denton & respective clients