TOPMAN tv

video / social

PROBLEM
Social content for TOPMAN was not getting anywhere near enough hits
– people didn’t seem to care.

SOLUTION
Create a new YouTube music project (and side series), #Openshoot to connect Topman
and specially selected artists with their fans and creative communities across the UK.

EXECUTION
#Openshoot placed Topman at the heart of our audience's conversations,
shifting the brand from a commentator on music culture to a creator.

RESULTS
Viewer retention up by 27%
4% of viewers clicked through to the .com site to view product
Over 1 million content views (68% organic)

AWARDS
DADi 2015 (nomination)

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Our THREE content strands (HERO, HUB, & HYGIENE)...

HERO CONTENT: ‘#OPENSHOOT‘

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HUB CONTENT: ‘V’

HYGIENE CONTENT: ‘UNSTICHED’

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MEDIA:

CREDITS:

Strategy – Jake McGowan
Creative Director – Callum McGeoch
Creatives – Torri Stewart, Josh Denton