Little Mix
‘Touch Maze’

Mobile Game

PROBLEM
The most popular girlband in the world, Little Mix, were up for a Brit award for their 2017 release, Touch. They needed a way to raise votes to enable a win (and with 2 weeks until voting closed, the heat was most definitely on).

SOLUTION
Create a simple yet addictive, mobile-first, game using the aesthetic from the video to remind fans of how great it is and get them talking en-mass in their social channels.

EXECUTION
To ensure the game was as effective as possible, mainly because of the short turnaround time, I wanted to stick to a proven game type – ‘maze runner’. We managed to create a super addictive game that got the fans BUZZING.

RESULTS
Little Mix Touch Maze was an utter success with fans and gamer alike.
#TouchMaze tag trended the day the game was released.
Multiple videos were created by fans, with views amounting well over 150,000.

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PLAY HERE

(best played on mobile)

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Gameplay footage (mobile)

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Fan Feedback

Little Mix ‘Touch Maze’

PLAY HERE

Little Mix
‘Touch Maze’