Little Mix – ‘Touch Maze’

Mobile Game

PROBLEM
The most popular girlband in the world, Little Mix, were up for a Brit award for their 2017 release, Touch. They needed a way to raise votes to enable a win (and with 2 weeks until voting closed, the heat was most definetly on).

SOLUTION
Create a simple yet addictive, mobile-first, game using the aesthetic from the video to remind fans of how great it is and get them talking en mass in their social channels.

EXECUTION
To ensure the game was as effective as possible, mainly because of the short turnaround time, I wanted to stick to a proven game type – ‘maze runner’. We managed to create a super addictive game that got the fans BUZZING.

RESULTS
Little Mix Touch Maze was an utter success with fans and gamer alike.
#TouchMaze tag trended the day the game was released.
Multiple videos were created by fans, with views amounting well over 150,000.

AWARDS
Safdly not a BRIT Award (apparently Harry Styles is a truely unstoppable force)

–

PLAY HERE

(best played on mobile)

–

Gameplay footage (desktop)

–

Fan Feedback