Little Mix
‘Touch Maze’
Mobile Game
PROBLEM
The most popular girlband in the world, Little Mix, were up for a Brit award for their 2017 release, Touch. They needed a way to raise votes to enable a win (and with 2 weeks until voting closed, the heat was most definitely on).
SOLUTION
Create a simple yet addictive, mobile-first, game using the aesthetic from the video to remind fans of how great it is and get them talking en-mass in their social channels.
EXECUTION
To ensure the game was as effective as possible, mainly because of the short turnaround time, I wanted to stick to a proven game type – ‘maze runner’. We managed to create a super addictive game that got the fans BUZZING.
RESULTS
Little Mix Touch Maze was an utter success with fans and gamer alike.
#TouchMaze tag trended the day the game was released.
Multiple videos were created by fans, with views amounting well over 150,000.
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PLAY HERE
(best played on mobile)–
Gameplay footage (mobile)
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Fan Feedback
©2020 Josh Denton & respective clients