RECENT BANGERS
THAT GOT AWAY
UNIVERSAL – BOLT FOR BOLT
[social]
PROBLEM
Promote the upcoming docu/film about the fastest man in the world.
SOLUTION Bolt For Bolt, a Snapchat based challenge that created speed selfies. Allowing you to utilise the speed fuction for the first time. How close to Bolt would you come in a race?
WHY NOT!? Universal loved the idea but frustratingly didn’t have time to run it through legal before the movie was released.
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THINK – DRIVE MODE
[mobile]
PROBLEM
Stop people using their mobile phones while driving.
SOLUTION Drive Mode - a gloriously simple response to a terribly simple problem. Using the smart phones accelerometer to realise when it is moving at driving speed to automatically switch a device into an uninteruptable drive mode – no incoming calls/messages etc.
WHY NOT!?
More suited to a smartphone manufacturer. Oh, hang on... [CLICK HERE].
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WESTFIELD – BOOM BOX/MUSIC CUBE
[experiential]
PROBLEM BoomBox (Music Cube) A project that we conceptualised to overcome a problem that Westfield had with live events.They couldn’t raise their sound levels to a music show level inside their malls.
SOLUTION Put the show inside a soundproof glass box and partner up with a headphone brand, initially BEATS by Dre, to create the first LIVE silent disco/music event!
WHY NOT!? Westfield brought the idea from my current agency, Pd3, but moved agencies for the build. I sadly lost touch with the project when it left the door.
©2020 Josh Denton & respective clients