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Don’t Cook, Just Eat

Video / Social

PROBLEM
An early Just Eat had just started pushing our new brand direction and strap line, 'Don't Cook, Just Eat'. They wanted to build some edgy online presence to fire up online orders and build the number of regular customers.

SOLUTION
A no holds barred, viral video.

EXECUTION With the help of cult meme musician Swede Mason (of 'Buttery Biscuit Bass' fame) we created a guerrilla track created from clips of real chefs, singing a song that tells us to leave cooking to the professionals.

RESULTSIt was of course promptly taken down, but following a booming success of the video, Just Eat reported a noticeable rise in sales through their site. A surge of positive social responses through the videos page and the brand's Facebook profile followers rose in the manner of an expertly crafted soufflé.

The video / track