Don’t Cook, Just Eat

video / social

PROBLEMJust Eat had just started pushing our new brand direction and strap line, 'Don't Cook, Just Eat'. They wanted to build some edgy online presence to fire up online orders and build the number of regular customers.

SOLUTION
A no holds barred, viral video.

EXECTUTIONWith the help of the mighty Swede Mason (of 'Buttery Biscuit Bass' meme fame) we created a guerrilla track created from clips of real chefs, singing a song that tells us to leave cooking to the professionals.

RESULTSFollowing a booming success of the video, Just Eat reported a noticeable rise in sales through their site. A surge of positive social responses through the videos page and the brand's Facebook profile followers rose in the manner of an expertly crafted soufflé.

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Video