Power Up

Social / Event / Experiential

PROBLEM
Help Intel re-position their products for music lovers and creators.

SOLUTION
The idea was to give them a hands-on experience with the product, rather than just tell them how great they are.

EXECUTION
Our solution was to create a nationwide DJ competition fronted by BBC Radio’s Benji B. Amplified across outdoor, social and digital our powerful call to action saw over 400 DJ’s enter and finalists battle it out across six regional heats for a chance to make it to the final – an epic, super hi-tech, audio and visual night, powered by the Intel ‘Ultrabook’. We partnered with ONEDOTZERO to create the epic and immersive final party visuals where DJ BenjiB and the winner blew us away with a set for the (Ultra)books.

RESULTS
A combined social reach of 2.5 million
Over 400 DJs entered our nationwide competition
An oversubscription of 200% to our event nights.

AWARDS
IPM – Bronze – Digital Promotions

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Final event video

(agency summary , here)

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Event DJ, Benji B

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Event photos