Looking Beyond
AR / Interactive Book
Google Partners wanted to reward and inspire their most valued agency partners with a vision of the future.
Looking Beyond is a book about the future of advertising. But because the ad industry is evolving so quickly, we wanted to publish a book that can actually keep up with it.
The book features beautiful data visualisations with a difference: each one is automatically updated using live Google data AR.
We worked with a lean creative team through uncharted territory to bring this experimental book to life, and onto the bookshelves of 100 Google Partner agencies across the UK.
CREDS: Creative Lead: Lisa Berenson; Design Lead: Marco Grimaldi; Art Director: Josh Denton; Dev: Max Krawiec; Producer: Lou Franklin
Awards: Lovies Shortlisted
©2020 Josh Denton & respective clients