Looking Beyond

AR / Interactive book

Google Partners wanted to reward and inspire their most valued agency partners with a vision of the future.

Looking Beyond is a book about the future of advertising. But because the ad industry is evolving so quickly, we wanted to publish a book that can actually keep up with it.

The book features beautifully data visualisations with a difference: each one is automatically updated using live Google data AR.

I worked with a lean creative team through uncharted territory to bring this experimental book to life, and onto the bookshelves of 100 Google Partner agencies across the UK.

CREDS: Creative Lead: Lisa Berenson; Design Lead: Marco Grimaldi; Art Director: Josh Denton; Dev: Max Krawiec; Producer: Lou Franklin

Awards: Lovies Shortlisted

©2020 Josh Denton & respective clients