SmartRooms

ARG / Twitch / Social / Escape room

PROBLEM
Dyson are growing fast, so they need to recruit a wide range of talent around the world. But they have to compete with the world’s biggest and most innovative tech companies.
To help Dyson stand out, we honed in on the one thing that unites the top talent in every category: their innate desire to prove they are the best.

SOLUTION
Inspire the world’s brightest young minds with a cryptic series of online challenges.

EXECUTION
Following the success of ReThinkers, we created The SmartRooms – a physical version of the challenge.
The aim? To find the UK’s finest developers, filling key roles at the Dyson HQ.

Applicants were found through a luanch film, again strategically aimed at the most challenge hungry on places like Reddit (s/Puzzles etc.). The hidden code within would take them to apply for the IRL ARG escape room that would win them a job at the prestegous company.

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Launch film

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Some event & build photos

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