Lifeskills

video / social / publishing

OVERVIEW LIfeSkills is the go-to destination for young people who want their future to match their aspirations.

For 3 years I worked on the development and delivery of most of Barclays' 'LifeSkills' platform content, during this time becoming creative lead on the client. The content varied massively - from interactive exercises to editorial pieces, and vlogger videos to corporate interviews - with differing objectives and sub-audiences influencing the approach for each piece.

Delivering this vast mix of content gave me a valuable understanding of how to craft educational content so it feels entertaining, relatable and relevant to a youth audience.

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RESULTSLifeSkills has now reached over 2 million young people, with 700k+ views on YouTube content, thousands of positive comments on Twitter and Facebook and thousands of engaged young people registered to better prepare themselves for the world of work.

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A SAMPLE OF THE WORK:

‘Independent Living’ video
This content piece helped young people get to grips with the ups and downs of moving out of their family home for the first time.

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‘What Gaming Taught Me’ video
This video is part of a mini-series developed with a selection of popular YouTube vloggers. In this episode, drawing a parallel between gaming and interview preparation and personal presentation.

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LifeSkills photo bank
Art direction around a large bank of photography (100 approx) that populates the entire LifeSkills site.
Small sample selection below: