Aston Martin F1


Event / Stage design / Live show






F1 Aston Martin, ‘Belief Builds’ – F1 car launch, Silverstone

We crafted a brand narrative and car launch set for the new Aston Martin F1 car and new driver (Fernando Alonso) – Engaging fans, employees, and partners. We produced a live show with immersive visuals to tell the story of the new team  coming together to launch the team into the season. We helped craft the team’s 2023 phrase: “Belief Builds”, emphasising collective energy and determination for victory.

For the car launch moment, we collaborated with Unit 9 to create a high-impact visual sequence for unveiling the AMR23 F1 car on Sky TV. The narrative played out in audio and visual, featuring team and fan quotes (representing everyone it takes to push a team to victory) and building global anticipation before the epic reveal.

Working in an unfinished building site, the brand-new Aston Martin F1 factory in Silverstone, was challenging but despite the constraints we transformed the space into an incredibe stage with great success for this prestigious launch event.




Launch moment (at 16.35):










©2025 Josh Denton & respective clients